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== FAQ == === What is email deliverability? === Email deliverability refers to the ability of an email to successfully reach a recipient's inbox rather than being filtered as spam. === How can I improve my email deliverability? === Improving email deliverability can be achieved through consistent sender practices, optimized content, and fostering recipient engagement. === Should I avoid using certain words in my emails? === While it is advised to minimize the use of spammy words, maintaining good sending practices can mitigate potential consequences. === How can I encourage my subscribers to engage with my emails? === Encouraging replies and forwarding of your emails, as well as requesting that recipients add your email to their contacts, can boost engagement. === Is it better to use plain text emails? === Not necessarily. The format of your email matters less than your sender reputation and overall sending practices. === What should I do if my emails are landing in spam? === Investigate your content through the '''Spam Check''' tool, ensure high engagement practices, and consider cleaning your subscriber list. === How often should I update my email content for deliverability? === Regularly updating your email content and following the latest best practices can help maintain high deliverability rates. By adhering to these guidelines and best practices for delivering content, you'll be well on your way to improving your email campaign's effectiveness and ensuring your messages land where they belong—in your subscribers’ inboxes. ```
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