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== Best Practices and Tips == - **Consistency is Key**: Use templates across similar campaigns to ensure uniformity in your branding and messaging. - **Test Thoroughly**: Always send test emails to confirm that all elements are displayed as expected in various email clients. - **Utilize the AI Brand Kit**: Consider using the ActiveCampaign AI Brand Kit to import your website's colors, fonts, and logos for cohesive branding in your templates. - **Mobile Optimization**: Ensure your templates are responsive; preview them on mobile devices to keep your audience engaged regardless of their device. - **Regular Updates**: Periodically update your templates to reflect current offers and changes in branding or messaging to stay relevant.
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