Editing Conversion Attribution report (section)

== FAQ ==

=== What is the last-touch attribution method? ===
The last-touch attribution method refers to the approach where the final touchpoint before a conversion is credited for the conversion. This reporting method helps businesses understand which engagement strategies drive the most conversions.

=== Can I customize the date range for my conversions? ===
Yes, you can set a custom date range using the '''Conversion Date''' filter available on the report page.

=== What does "No Touchpoint" mean in the report? ===
A "No Touchpoint" indicates that there was no identifiable interaction tracked before the conversion, which could be due to site tracking not being enabled or the absence of UTM parameters in your links.

=== How can I distinguish between conversion types? ===
Conversions can be of various types, including URLs, tracked events, or manual conversions. This information is displayed within the '''Conversion Attribution Details table'''.

=== Is there a limit to the number of conversions displayed? ===
The report can display a substantial amount of conversions, but data organization and filtering help you manage what you see effectively.

=== How can I ensure accurate tracking of touchpoints? ===
To ensure accurate tracking, make sure that site tracking is enabled and that links include appropriate UTM parameters for each campaign or engagement strategy.

=== Can I view conversions from previous periods? ===
Yes, the report will show data from previous periods, allowing you to analyze trends over time easily.

With these insights, you can effectively utilize the Conversion Attribution report to enhance your marketing strategies and drive better results through informed decision-making based on data.
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