Editing Connect Google Ads to ActiveCampaign (section)

=== Configuration Options and Settings ===
The Google Ads integration offers two synchronization options: '''Lead Sync''' and '''Customer Match'''.

==== Lead Sync ====
Lead Sync lets you receive inbound updates from Google Ads lead form submissions into ActiveCampaign. With this feature:
- New Google Ads custom objects appear on the contact record with the details of the submitted form.
- You will gain access to three new automation triggers within the Automation Builder:
  - "New Google Lead form submitted"
  - "New Google Lead form updated"
  - "Google Ads tag is added"

When contacts sync to ActiveCampaign via Lead Sync, they receive the tags:
- '''google-ads-integration'''
- '''google-ads-integration-YOUR_FORM_NAME'''

==== Customer Match ====
Customer Match enables businesses to engage with existing customers and identify new ones based on shared characteristics. In this context, you can use this feature for:
- Adding contacts to audience lists in Google Ads using the '''Google Ads - Add Contact to List''' action within ActiveCampaign automation.
- Removing contacts from Google Ads audience lists using the '''Google Ads - Remove Contact from List''' action.

> **Important:** For Customer Match, ensure that you comply with the Google Ads Customer Match Policy.