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Add your preference center to a campaign
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=== Common Use Cases === Here are a few scenarios where adding a preference center can significantly enhance your email strategy: - **Segmentation Management**: When launching a new product or campaign, allowing customers to opt-in to specific lists ensures they receive information that is relevant to them. - **User Experience Improvement**: If a subscriber feels overwhelmed with communications, the preference center provides them a way to tailor what they receive, thus reducing the likelihood of spam complaints. - **Data Quality Enhancement**: Encouraging users to manage their preferences directly increases the accuracy of your contact lists, leading to better-targeted campaigns.
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