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== Best Practices and Tips == To maximize the effectiveness of link tracking in your campaigns, consider the following best practices: * **Use Unique URLs**: Ensure that each URL included in your campaign is unique to facilitate accurate tracking. URLs should differ by at least one parameter. * **Avoid Plain Text Campaigns**: While tracking is possible in plain text emails, it's not recommended due to the likelihood that clicking the link may not register as intended. Instead, opt for graphical templates where you can manipulate links more effectively. * **Monitor Engagement**: Regularly check the link click data to understand which links perform well. Use this data to refine your content and campaigns over time for better engagement. * **Check Recipient Settings**: If a contact has images disabled, they can still be tracked when they click on links. Consider informing recipients about this to improve your open and click rates.
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