Editing Wait Steps (section)

== Best Practices and Tips ==
To maximize the effectiveness of your wait steps, consider these best practices:

* Always include a '''Wait''' action after sending emails within your automation. This practice enables contacts to engage with your content, improving the potential for desired actions, such as clicking links or replying.
* If your automation contains multiple '''Send Email''' actions, ensure to stagger them with appropriate '''Wait''' steps. This will prevent overwhelming contacts and facilitate more thoughtful interactions.
* Regularly review and adjust the duration of your wait steps based on engagement analytics to optimize the timing and effectiveness of your communications.