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== Best Practices and Tips == To get the most out of your ActiveCampaign and TikTok Ads Integration, consider the following best practices: * **Segment Based on Source** Use tags or custom fields to identify contacts sourced from TikTok. This helps measure performance and build audience-specific follow-ups. * **Personalize Welcome Automations** Set up automations that deliver welcome emails or introductory offers the moment someone fills out a TikTok form. * **Use Custom Object Data for Contextual Messaging** Tap into the information from the form submissions stored in '''Custom Object records''' to contextualize product recommendations or service offers. * **Avoid Manual Imports** Let the integration handle the syncing process for you to minimize errors and reduce operational overhead. * **Monitor and Iterate** Keep an eye on conversion metrics and adjust your TikTok Instant Forms and ActiveCampaign email flows based on performance.
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