Editing Spam complaint rate (section)

=== Best Practices for Avoiding a High Spam Complaint Rate ===
To achieve and maintain a spam complaint rate close to zero, adhere to these best practices:

* '''Only send emails to contacts''' who have explicitly opted in during the last 12 months. Regularly clean your lists of those who have not engaged within that time frame.
* Enable the '''confirmation email''' option to further cement the intent of your contacts.
* Avoid the use of co-registration lists or any third-party sources that do not comply with best practices, as these can lead to increased complaints.
* Place an additional '''unsubscribe link''' at the top of your email to allow easy unsubscribing.
* Include a note that reminds contacts of how they joined your mailing list, reducing confusion and potential spam reporting.
* Send a '''welcome message''' or onboarding sequence immediately after signup to familiarize new contacts with your brand.
* Use consistent branding and send emails from the same domain where contacts signed up to create a seamless experience.
* Focus on sending '''relevant and personalized emails''' rather than blanket campaigns to large lists.