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Segmenting with activity windows
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=== Best Practices and Tips === To maximize the effectiveness of segmenting with activity windows, consider the following best practices: - Utilize segments that identify disengaged contacts by filtering for those who have not engaged within a specific timeframe, such as six months. - Regularly clean up your lists by identifying contacts who have never engaged and consider unsubscribing them to maintain high deliverability rates. - Combine multiple conditions and activity windows to create highly targeted segments. For instance, you might create a segment of contacts who have not clicked on any emails in the last 30 days but have opened an email in the last 60 days to refine re-engagement efforts. - Stay updated with any changes in the ActiveCampaign interface or capabilities, as these can impact how you create segments.
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