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=== Best practices and tips === To maximize the effectiveness of your SMS campaigns and ensure compliance, consider the following best practices: * **Clearly state the program name**: Provide a brief description of the types of messages contacts will receive. * **Identify the sender**: Make sure that your organization or individual is clearly identified to recipients. * **Disclose fees**: Inform contacts that "Message and data rates may apply." * **Specify message frequency**: Indicate how often contacts can expect to receive messages. * **Provide customer care instructions**: Include information on how to get help or support, such as "Text HELP for help." * **Offer opt-out instructions**: Clearly indicate how contacts can unsubscribe, such as "Text STOP to cancel." * **Link to your Privacy Policy**: Describe how opt-in information will be used in your privacy policy. * **Link to Terms and Conditions**: Make sure to outline the terms of service related to your SMS messaging program. * **Use a check box for consent**: If youβre collecting numbers via a web portal, ensure that the opt-in box is not preselected.
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