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== SMS Opt-in Best Practices == Below are best practices for obtaining opt-in consent for SMS marketing. Ensure to include the following information in your user opt-in flow: * **Program Name and Description**: Clearly state the name of your program and provide a brief description of the types of messages that will be sent (e.g., "Weekly updates on our latest product offerings"). * **Organization Identification**: Identify the organization or individual represented in the initial message to help recipients understand who is contacting them. * **Fee Disclosure**: Include a statement such as "Message and data rates may apply" to inform users of potential charges from their carrier. * **Message Frequency Disclosure**: Specify the frequency of messages (e.g., "4 messages per month" or "Message frequency varies"). * **Customer Care Information**: Provide instructions for users to get help (e.g., "Text HELP for help" or a customer service phone number). * **Opt-out Instructions**: Include clear instructions for opting out (e.g., "Text STOP to cancel"). * **Privacy Policy Link**: Provide a link to your Privacy Policy, detailing how the end-user's opt-in information will be used. * **Terms and Conditions Link**: Include a link to your Terms and Conditions, outlining the terms of service for your messaging program. * **Checkbox for Web Portal**: If collected via a web portal, include a checkbox that end-users must select to receive SMS messaging (this checkbox cannot be preselected).
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