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== Best practices and tips == To maximize the effectiveness of rolling date windows in your automations, consider the following best practices: - **Segment your audience**: Use segments based on relevant date fields to ensure you send messages to the right contacts. - **Personalize messages**: Incorporate personalized content in your messages. For example, reference the contact's upcoming birthday in the promotional email to increase engagement. - **Test and optimize**: Regularly test your automations to see if the timing of communications aligns with your goals. Optimize based on performance metrics. - **Plan for different time zones**: If your contacts are spread across different regions, ensure your automations consider their specific time zones. By following these practices, you can create more effective and timely automations.
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