Editing Getting permission to send campaigns (section)

== Configuration Options and Settings ==

Each opt-in method has its unique configuration settings that align with your marketing strategy. Below are the details for each:

=== Double Opt-In ===

The '''double opt-in''' is a two-step process where:

1. A contact fills out a form.
2. They receive a confirmation email containing a link to verify their email address.

This method ensures that:

* Your list consists of verified contacts who genuinely wish to receive your emails.
* All collected emails comply with regulations like CAN-SPAM, CASL, and GDPR.
* It minimizes spam and incorrect entries in your database.

=== Single Opt-In ===

This method allows contacts to join your list immediately upon form submission without additional confirmation. While easier, it comes with risks such as:

* Increased bounce and spam rates due to incorrect email entries.
* Potential for spam contacts to be classified as '''Active'''.

=== Soft Opt-In ===

A '''soft opt-in''' grants temporary consent from individuals shopping with you. They consent to receive marketing communications post-purchase. However, note that:

* This is only valid for two years under CASL.
* It is not compliant with GDPR since explicit consent is not established.

=== Forced Opt-In ===

Using a pre-checked '''Accepts Marketing''' box can be viewed as forced opt-in. Though legally acceptable in some contexts, it is not compliant with ActiveCampaign's standards or GDPR/CASL policies.

=== Forced Co-Registration ===

In a '''forced co-registration''' scenario, information is shared across brands without direct consent. This method is strongly discouraged as it violates privacy laws and can damage your brand's reputation.

=== Unsolicited Sending, Rented Lists, and Purchased Lists ===

Avoid using rented or purchased email lists, as these do not provide genuine opt-in consent. These methods can result in significant penalties and damage your sender reputation.