Editing Email Opt Out (section)

== Best Practices and Tips ==

When utilizing the '''Email Opt Out''' feature within the Salesforce integration, consider the following best practices:

* Regularly audit your '''Email Opt Out''' status in Salesforce to ensure it aligns with your contact engagement metrics.
* Utilize tags effectively to maintain context about the origin of your contacts, which can aid in segmenting communication strategies.
* Train your team on the importance of respecting unsubscribe requests to maintain a good sender reputation and legal compliance.
* Implement proactive email verification processes to minimize hard bounces and subsequently the need for opt-outs.