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== Common Use Cases with Examples == 1. **Improving Cart Abandonment Rates**: If the '''Customer Journey''' metrics indicate a high rate of cart abandonment, activating an '''abandoned cart automation''' can help in recovering lost sales by reminding customers about items left in their cart. 2. **Customer Segmentation**: By saving segments such as customers who have made one purchase and those who have made multiple, businesses can target specific marketing efforts tailored to each group's purchasing behavior. 3. **Performance Tracking**: Businesses can regularly check the '''Ecommerce Performance''' metrics to evaluate which marketing strategies yield the highest revenue and adjust their campaigns accordingly.
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