Editing Deliverability (section)

== Best Practices and Tips ==
1. **Warm-Up Your Sending:**
   - Gradually increase your sending volume over the course of four weeks, starting with your most engaged contacts:
     - *Week 1:* Ramp up to 25,000 emails per day.
     - *Week 2:* Increase to 50,000 emails per day.
     - *Week 3:* Increase to 75,000 emails per day.
     - *Week 4:* Reach up to 100,000 emails per day.

2. **Avoid Sending Errors:**
   - Don’t send messages too quickly when transitioning to a new provider. Follow ISP rules to establish your reputation.

3. **Maintain a Clean List:**
   - Do not introduce new lists or send to disengaged contacts during the warm-up period.
   - Keep your email content consistent with branding to minimize confusion for recipients.

4. **Unsubscribe Link:** 
   - Include an additional unsubscribe link at the top of your emails for the duration of the warm-up to encourage legitimate unsubscribes and reduce spam complaints.