Editing Dedicated IP addresses (section)

== Best Practices and Tips ==

Here are some best practices when working with a dedicated IP address:

1. **Send Engaging Email**: Focus on sending emails that your audience finds valuable. Maintaining high engagement rates will help build and sustain a positive reputation.

2. **Regular Sending Patterns**: Consistency is key to keeping your IP address warm. Avoid long periods of inactivity to prevent it from going cold and impacting your deliverability.

3. **Continue Monitoring**: Use insights from tools like Google Postmaster and Microsoft SNDS to track and manage your sending reputation effectively.

4. **Engagement Testing**: Periodically assess the engagement of your lists and clean them as necessary to ensure you're only sending to engaged users.