Editing Deal Scores (section)

=== Best Practices and Tips ===
For optimizing deal scores, consider these best practices:

- **Focus on Engagement**: Select the primary contact based on their recent activity and engagement levels to ensure the deal score reflects the most active participant.
- **Consistent Review**: Regularly review and update who is designated as the primary contact, especially if engagement levels shift.
- **Data Integration**: Make sure that your contact scores are regularly updated to accurately reflect engagement across all associated campaigns and activities.