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=== Configuration Options and Settings === When setting up your LinkedIn Matched Audiences features, consider the following '''bold''' configuration options: * **Add contact to audience**: This action allows for the seamless addition of contacts to targeted LinkedIn audiences based on defined triggers within your automation. * **Remove contact from audience**: This action stops showing ads to contacts who no longer need to see them, thereby optimizing your advertising spend. ### Additional Important Actions - Ensure your LinkedIn Ads account is properly integrated within the ActiveCampaign settings. - Check that the audiences are correctly set up in your LinkedIn Ads account to align with your automation actions.
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