Editing TikTok Ads Integration (section)

== Configuration Options and Settings ==

Once the TikTok Ads Integration is active, you gain access to several key features:

* '''Automatic Contact Syncing'''  
  Every time a TikTok Ads form is submitted, a new contact is created in ActiveCampaign or an existing contact is updated, depending on the matching criteria (typically email address).

* '''Automation Triggers'''  
  Form submissions can serve as entry points for automation workflows, allowing you to instantly engage leads based on their form responses.

* '''Custom Object Records'''  
  Submitted form data is stored in '''Custom Objects''', which can be referenced in segmentation or automation logic to create more targeted marketing campaigns.

* '''Segmentation and Tagging'''  
  While not configured in the integration UI directly, you can apply messaging logic in automations using conditionals based on the form source or answers captured from TikTok Ads Instant Forms.