Editing The hype and truth about Gmail tabs (section)

== Configuration Options and Settings ==

While there are no specific configuration settings within ActiveCampaign to control Gmail tabs, you can optimize your emails by adhering to the following '''bold''' configurations:

- **Content Type**: Ensure your emails contain high-quality and valuable content tailored to your subscribers' preferences.
- **Personalization**: Utilize '''automations''' and '''conditional content''' to personalize your emails, improving their relevance to recipients.
- **Timing**: Send your emails at times when your audience is most active. Timed sending increases the likelihood that they will engage with your content.
- **Image Use**: Consider removing images and relying more on text for specific messages, as image-heavy emails may trigger tab sorting.
- **From Address Consistency**: Ensure that the '''From''' and '''Reply''' addresses are identical for consistency and trust.