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== Best Practices and Tips == 1. **Monitor Feedback**: Regularly review your spam reports and feedback from contacts. It’s crucial to analyze the context of these reports to understand whether patterns emerge that could indicate underlying issues with your email campaigns. 2. **Optimize Email List Management**: Utilize segmenting and tagging strategies to target your contacts with the most relevant content. The more personalized your emails are, the less likely they are to be marked as spam. 3. **Provide Clear Unsubscribe Options**: Weigh the importance of clarity in your communications. Ensure that it is easy for users to unsubscribe if they choose to, and provide clear reasons for them to stay subscribed. 4. **Educate Your Audience**: Consider sharing information in your email campaigns about how contacts can manage their preferences and what to do if they feel overwhelmed by emails. 5. **Check Deliverability Rates**: Use ActiveCampaign’s features to track and optimize your deliverability rates to ensure your messages are reaching the inbox and not the spam folder.
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