Editing Email Marketing Strategies (section)

== How the Engagement Tagging automations work ==

These two "Engagement Tagging" automations work together to add and remove a series of engagement tags to your contacts. As soon as a contact interacts with an email or visits your site, they are added to these automations.

=== Where to locate the two-part recipe ===
Both recipes are available in the "Create an automation" modal that appears when you click the "Create an automation" button on the Automations overview page. You can also access these recipes from our Marketplace:
* Part 1: Engagement Tagging Automation Recipe
* Part 2: Engagement Tagging Automation Recipe

=== Part 1 - Engagement Tagging automation ===
This automation will add/remove the following tags to contacts:
* Engaged
* Recent activity
* Disengaged
* Inactive

The tag added to or removed from contacts depends on how much time has passed since they engaged with an email or visited a webpage with site tracking enabled. While this automation already has intervals included for you, you can change them to fit your needs better. Note that using website visits to track engagement requires site tracking enabled in your ActiveCampaign account.

=== Part 2 - Engagement Tagging automation ===
The purpose of this automation is to pull contacts into this two-part workflow as they engage with you. This automation will either feed contacts or remove them from the Part 1 automation. Contacts will be added to this automation through the following triggers:
* Reads any email
* Clicks a link in any email
* Visits a web page

Each trigger is set to run multiple times, which allows the same contacts to re-enter the automations.