Editing Conversions (section)

=== How to Create a Conversion ===
Creating a conversion involves a few straightforward steps. Here’s how to do it:

1. From the '''Conversions Overview''' page, click the '''Add a new conversion''' button.
2. The '''Create a New Conversion''' page will load, prompting you to fill in several fields:
   * **Conversion name** - Enter an internal name for the conversion here; this name will only be visible to you and other users of your ActiveCampaign account.
   * **Conversion event** - Select from one of the following options:
     * **Use a Standard Conversion Event** - Choose this for pre-built templates of common conversion events. This option allows for quick configuration.
     * **"A contact meets segment conditions"** - Utilize the segment builder to create conversion triggers. Changes only affect contacts from the time the conversion is saved.
     * **"Attribution using Javascript"** - Generate Javascript code for page implementation; a conversion triggers when the code is executed.
     * **"A URL was visited"** - Set up a conversion when contacts visit specific URLs that you define. This requires installing ActiveCampaign Site Tracking.
     * **"A tracked event"** - Facilitate a conversion when a contact completes a tracked event. This requires Event Tracking setup.
     * **Add another conversion event** - Click this to include multiple conversion events within one creation process (optional).
   * **Conversion Value** - Choose one of the following options:
     * **No value**
     * **A static value** - Choose a set value for the conversion.
     * **Get value from contact field** - Select a specific contact field that holds the conversion value.
   * **Conversion Settings** - Toggle the following settings:
     * **"Limit conversions to 1 time per contact"** - Check this if you wish to restrict the number of times the same contact can trigger this conversion.
     * **"Apply this conversion to any contacts who triggered this conversion before it was created"** - Enable this to apply the conversion retroactively to qualifying contacts.
3. After entering all required information, click the '''Create''' button.

The conversion will now be listed on the Settings > Conversions page.