Editing Automation triggers explained (section)

=== Configuration Options and Settings ===

Each automation trigger comes with different options that you can customize:

* **Subscribes to a list** - Select specific lists for when contacts are added.
* **Unsubscribes from a list** - Use to act when a contact unsubscribes, potentially adjusting contact scores or ending other workflows.
* **Submits a form** - Select specific forms to trigger an automation, perfect for lead generation.
* **Opens/reads an email** - Respond based on whether a contact has opened an email campaign.
* **Clicks a link in an email** - Configure tracking to engage contacts who have shown interest.
* **Tag is added/removed** - Automate processes based on contact tagging.
* **Web page visited** - Use for tracking contact engagement across your website.
* **Makes a purchase/Abandons cart** - Implement for eCommerce settings to manage customer journeys effectively.

The above examples illustrate how to tailor triggers for various scenarios to maximize engagement and conversion outcomes.