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== Best practices and tips == - Regularly review the Attribution data to identify which sources are driving the highest levels of conversions. This information can guide your marketing focus and budget allocation. - Enhance your '''attribution tracking''' by ensuring your URLs are tagged with UTM parameters. Having clear source, medium, campaign, term, and content details allows you to gain deeper insights into your customer journeys. - Use the data from the '''Unconverted Sources tab''' to adjust your marketing strategies and attempt to convert these contacts through targeted campaigns.
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