Editing Understanding Form Statistics (section)

== Step-by-Step Instructions ==

=== Accessing the Statistics Modal ===
1. Navigate to the Forms overview page by clicking on '''Website''' from the left-hand menu. 
2. Find the desired form and click the down caret adjacent to the '''Edit''' button.
3. Choose the '''Statistics''' option from the dropdown list.

=== Understanding Form Statistics ===
When the '''Form Statistics''' modal appears, you will find various pieces of information including:

* '''Date Created''': Indicates when the form was initially set up in your account.
* '''Total Entries''': This metric reflects the total number of times your form has been submitted. It includes:
  * All submissions, including duplicates from the same contact.
  * Entries from pre-existing contacts in your account.
  * Submissions from contacts who fulfill the double opt-in process; any submission that does not complete double opt-in will not be counted towards the '''Total Entries'''.
  
For example, if a new contact submits a double opt-in form twice but only confirms one opt-in, the statistic will reflect only one entry.

* '''Contacts Created''': This figure shows how many new contacts were initiated from form submissions. Pre-existing contacts who submit the form will not be included in this count. If a contact submits a double opt-in form without confirming their opt-in, they will still be counted here.

* '''Deals Created''': This statistic will only apply to forms that have an '''Add to Deal''' action. The number represents deals created from the submissions, and may not match the number of contacts created due to the possibility of multiple deal actions tied to a single form. For forms using double opt-in, deals are generated once the contact confirms their opt-in.

* '''See Contacts''': This option allows you to view the contacts that resulted from your form submissions. If double opt-in is used, only confirmed contacts will appear here.

* '''Most Recent Contacts''': This section lists the latest contacts who submitted your form, and again, it only includes those who have confirmed their opt-in if double opt-in is employed.