Editing Touchpoints/traffic sources (section)

=== Step-by-Step Instructions ===
1. **Install the Site Tracking Snippet**: Ensure that the Site Tracking snippet is incorporated into the HTML of every page on your website that you wish to track. This provides the foundation for measuring touchpoints.

2. **Verify UTM Tracking**: Confirm that the UTM parameters are being appended to relevant URLs:
   - The five UTM parameters you should track are:
     * '''utm_medium''' (e.g., "CPC" for cost per click)
     * '''utm_source''' (e.g., "facebook.com")
     * '''utm_campaign''' (e.g., "US Newsfeed")
     * '''utm_term''' (e.g., "Buy more stuff")
     * '''utm_content''' (e.g., "Red Banner")

3. **Setting up UTM Parameters for Emails**: ActiveCampaign allows you to automatically add UTM parameters to all links in your emails.
   - Go to each campaign's **Campaign Summary page**.
   - Ensure that the '''Google Analytics''' setting is enabled.
   - A modal window will appear asking for the Google Analytics campaign name; enter the name accordingly.
   - Click **Done** to finalize the configuration, which will match the '''utm_campaign''' parameter.