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=== Additional information on email templates === ==== Take note ==== * Templates are available to all ActiveCampaign plans. * Account admins have access to all templates. All other account users must be granted permission to access templates. * Templates can be accessed from this email marketing templates page, the Campaign Builder, and the Automation Email Builder in your ActiveCampaign account. * Once you select a template to modify, a copy of that template is created for you. Any edits you make to the copy will not affect the original. * Templates are only compatible with the designer it was created on. For example, Email Designer templates will only work with campaigns created with the Email Designer. Classic Designer or HTML templates will not work when using the Email Designer and vice versa. ==== AI templates ==== With ActiveCampaign AI Brand kit, you can import colors, fonts, and logos directly from your website to generate email templates, content, and images that are perfectly on-brand. To create AI templates, you must create your AI Brand kit. Once your brand kit is created, you can access your AI-generated templates here: * Click Campaigns > Campaign Templates on the left menu. * Click the "Use AI templates" button in the “Made for you, in your brand” modal. * When designing a campaign, your AI Brand kit campaign templates can be found in the “Made for you, in your brand” modal of the "All Basic Templates" section. * For Multiple Brand kits, use the dropdown to choose which brand you want to view. ==== Templates based on business goals ==== Templates based on business goals are designed to help you market and promote new products, share updates, invite customers to events, or ask customers to refer your services to their network. Each of these templates use the drag-and-drop editor, making them mobile responsive and easy to customize. They also provide helpful placeholder content that you can use as a guide as you create your own copy. All you need to do is select the template that best suits your needs and drop in your content. To access templates based on business goals: * Click "Campaigns" in the left menu. * Click the "Campaign Templates" option. * Click the "Create a Template" button. * Choose a Template Type. Template options in this section include: * All Templates: All templates that you have created or modified plus all templates available under the following categories: Give an Update, Make an Announcement, Request Action, Sell a Product, Holidays and seasons. * Custom: All templates that you have created or modified. Any pre-made template you select to change will be saved under this category. * Give an update: Notify customers when a product they love is back in stock, tell them what you've been up to, or share your latest blog post. * Make an Announcement: Share information about new products, share your expertise, and connect with customers. * Request Action: Invite customers to an event and ask them for reviews. * Sell a Product: Promote your products, extend limited time offers, and incentivize your customers. * Holidays and seasons: Send your customers a birthday card with a special offer to incentivize a sale. ==== Templates based on layouts ==== Templates based on layouts use the drag-and-drop editor, making them mobile responsive and easy to customize. These templates are blank, allowing you to add your own content. To access these templates: * Click "Campaigns" in the left menu. * Click the "Campaign Templates" option. * Click the "Create a Template" button. * Choose a Template Type. * Click the "Layouts" tab. Templates in this section include: * Single column * Two columns * Three columns * Two columns with a header * Three columns with a header * Two columns with images * Three columns with images ==== Designed templates ==== We’ve created a variety of beautiful, pre-designed templates you can use to create visually stunning campaigns and automation emails. Templates in this section use the drag-and-drop designer, making them mobile friendly and easy to customize. Every aspect of these templates can be modified to create the exact look and feel you want. All you need to do is add your own content. To access these templates: * Click "Campaigns" in the left menu. * Click the "Campaign Templates" option. * Click the "Create a Template" button. * Choose a Template Type. * Click the "Designed Templates" tab. Designed templates are divided into two categories: Announcements and Newsletters. However, there are several pre-designed templates you can choose from, including welcome emails, newsletters, real estate updates, ticket sales, and more. ==== Templates based on past campaigns ==== In ActiveCampaign, every campaign you send is saved as a template. These templates can be used for any future email you need to send. Using past campaigns as templates helps ensure consistency with your design and brand. To access these templates: * Click "Campaigns" in the left menu. * Click the "Campaign Templates" option. * Click the "Create a Template" button. * Choose a Template Type. * Click the "Past Campaigns" tab. ==== Start from scratch templates ==== If you want to create a template from scratch using the drag-and-drop designer or wish to create a template using custom HTML, then the "Start from Scratch" template options may be for you. To access these template options: * Click "Campaigns" in the left menu. * Click the "Campaign Templates" option. * Click the "Create a Template" button. * Choose a Template Type. * Click the "Start from Scratch" button.
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