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== Step-by-Step Instructions == To set up and effectively use subdomains within your email marketing strategy, follow these steps: 1. **Identify** the types of emails you send, such as transactional emails (e.g., order confirmations) or promotional newsletters. 2. **Choose** appropriate subdomains that reflect the purpose of each email type. For instance: - Use '''blog.yourwebsite.com''' for blog updates. - Use '''events.yourwebsite.com''' for event notifications. 3. **Set Up** your DNS records to create these subdomains. Ensure that you correctly configure the necessary DNS entries to point to the email servers of your email service provider. 4. **Verify** the subdomains in your ActiveCampaign account to ensure they are recognized and functioning correctly. 5. **Monitor** the performance of each subdomain using tools such as '''Google Postmaster Tools''' to track engagement and reputation metrics separately.
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