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== SMS Consent == ActiveCampaign requires explicit consent to send SMS communications to contacts. It is important to keep a record of consent for future reference. * Consent must be explicit and applies only to the specific campaign the contact signed up for. * One consent cannot be used for all types of SMS communications. * If you do not send an SMS within a reasonable timeframe after obtaining consent, you may need to obtain consent again before sending future messages. * An exception exists if a contact initiates a conversation, leading to a two-way, consensual exchange.
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