Editing Rebranding and deliverability (section)

== Step-by-Step Instructions ==

1. **Introduce Your New Brand**
   - Notify your contacts about the upcoming rebrand ahead of time. Communicate when the change will occur and what they can expect. 
   - Use a dedicated email campaign or include reminders in newsletters and social media posts. 

2. **Co-Brand Your Campaigns**
   - If applicable, consider co-branding your email communications for a period. Start this practice after your initial announcement to lessen confusion. This method allows contacts to become accustomed to your new brand gradually.

3. **Encourage Contacts to Add Your New Brand**
   - Remind your contacts to check their spam folders for your emails and encourage them to add your new email address to their contact list. If you change your domain, this step is vital to improve inbox placement.

4. **Maintain Your Original “Sent From” Information**
   - Try to keep your **From** name and email address unchanged, as this enhances recognition from your subscribers. Changing these details can reset your established sender reputation.

5. **Utilize Subject Lines Effectively**
   - Create compelling subject lines that introduce your new brand while still linking it to your previous brand. For example, "Introducing [My Brand New Brand] from [My Previous Brand]."

6. **Make It Easy to Unsubscribe**
   - Clearly display unsubscribe options within your emails, at a prominent location, preferably near the beginning. This encourages voluntary unsubscribing rather than spam complaints.

7. **Include a Subscription Reminder**
   - Add a reminder about your subscription within the email body. You can position it at the top or another visible area. Use the personalization tag %SENDER-LIST-REMINDER% to ensure this reminder is included when the email is sent.