Editing Pro (section)

==== Pros of a double opt-in: ====
* Ensures email contacts want to hear from you and that their information is correct.
* Email contacts who go through a double opt-in are more likely to engage with your communications.
* You'll have fewer spam complaints, which may help your deliverability.
* Satisfies requirements from some countries/regions that require a double opt-in process.
* Helps guard against spam contacts from being added as active contacts to your account.