Editing Predictive Content report (section)

== Step-by-Step Instructions ==
Once you have accessed the '''Predictive Content report''', you can navigate through its various sections and understand the metrics it provides:

1. **Emails Sent by Variant**: This metric shows the total number of unique sends from all variants in the campaign. You'll see a chart visualizing unique sends by each variant, allowing for easy comparison.

2. **Unique Clicks by Variant**: This section reveals the total number of unique clicks that each variant received. A corresponding chart will illustrate the unique clicks associated with each variant.

3. **Click Through Rate by Variant**: The Click-Through Rate (CTR) is an important metric that calculates the total CTR for all variants in a campaign. It is computed by dividing the number of unique clicks by the number of unique sends. A detailed chart will display the CTR for each variant, providing actionable insights.

4. **Benchmark**: For each variant in the campaign, a benchmark will be presented. This figure is determined by evaluating all individuals who received the specific variant, along with their behaviors on other campaigns that were opened or clicked.

5. **Predictive Content Table**: At the bottom of the report, a table displays crucial information, such as:
   - **Send date**
   - **Campaign Name**
   - **Variant Name**
   - **Total Sent**
   - **Total Unique Clicks**
   - **Click-Through Rate**

Each aspect of the report is designed to help marketers evaluate the effectiveness of their personalized email campaigns.