Editing Organize your contacts (section)

== Step-by-step instructions ==
Here’s how you can start organizing your contacts in ActiveCampaign:

1. **Maintain fewer lists**: Focus on a few main email or SMS marketing lists. You'll find it beneficial to use these lists as primary channels for different types of communication.
   
2. **Utilize segments**: Break your primary lists into smaller groups using segments. Segmentation allows you to send targeted messages based on specific criteria, making your campaigns more effective.

3. **Implement tagging**: Use '''tags''' to place contacts in multiple categories or folders. For example, you might have tags like "Newsletter Subscriber," "Product Purchase," or "Event Attendee."

4. **Create custom fields**: Gather essential data using '''custom fields''' during the subscription or contact engagement process. This can help in segmentation for future communications.

5. **Form targeted segments**: Regardless of the organization method used, create segments to send tailored email campaigns to specific groups of contacts. Targeted communications can improve engagement and response rates.