Editing Opt in (section)

== Step-by-step instructions ==

Follow these steps to successfully opt-in your old customer or member list:

1. **Compose an Email**: Using your preferred email client, draft an email to each contact that requires opt-in confirmation. 

2. **Content Guidelines**: In your email, include the following elements:
   - Notify the contact of your intention to start an email newsletter or campaign soon.
   - Remind them how you obtained their email address previously.
   - Provide a link to your '''online subscription form''' hosted by ActiveCampaign.
   - Ensure the initial email does not appear as unsolicited marketing. Avoid promotional language like “Free!” or “50% off!” in both the subject line and body.

3. **Subscription Form**: Direct your contacts to the '''subscription form''' to be filled out for confirming their opt-in. Only contacts who complete this form will be considered opted-in.

4. **Incentives**: Optionally, offer an incentive for signing up. For example, you could provide a discount code, access to a white paper, or other gated content that may encourage subscriptions.

5. **Avoid Misleading Notifications**: Do not inform your contacts that they are already subscribed and offer an option to unsubscribe. This is not a valid method of securing opt-ins.

6. **Limit Contact Attempts**: Only send this opt-in email once. Future communications should only target those who completed the subscription form. Contacts who do not opt-in should be disregarded from your list.

7. **Review Your List**: Accept that this process may significantly reduce your list size, which is expected. Focus on retaining the most engaged and interested contacts.