Editing Mailto:support@activecampaign.com (section)

=== How we track email opens ===
Industry-wide and across any platform that tracks open rates, all marketers will receive a 100% open rate report on any emails for contacts using their Apple Mail app with MPP enabled. These are considered "false" opens. 

Our platform can distinguish between MPP opens among all email opens. With the change from Apple late last year, we made the initial decision to filter out MPP opens to ensure open accuracy. After listening to customer feedback and evaluating market responses to this, as of August 9, 2022, we are introducing a change to include MPP Opens in our normal open reporting.

This change will only affect Open Reporting and will not be applied to other areas like Automations and Segmentation, where we are evaluating other ways of supporting this. Please see the below sections for more details on the changes being made.

As was the case before the above update, if a contact using the Apple Mail app with MPP enabled clicks a link in your email, we'll track that link click and record an open. The reason being, that if a contact clicked a link in the email, then they also opened it. 

While we are actively monitoring customer feedback around this, no changes have been made to include Apple MPP Opens as triggering events for automations with our August updates. If a contact opens your email from their Apple Mail app with MPP enabled, they will not be added to any automation that uses the "Opens/reads email" trigger.

In addition, contacts with MPP opens are excluded from segments that use the following condition: "Has opened campaign." However, the condition "Has not opened campaign" does consider MPP opens. This behavior affects the following features:
* Advanced segmentation within a start trigger
* Goals
* If/Else forks
* Conditional waits
* Split actions

However, if a contact using the Apple Mail app with MPP enabled clicks a link in your email, we'll track that link click and record an open. They will then meet the automation trigger or action criteria.