Editing Individual Campaign Performance report (section)

=== Individual Campaign Performance Metrics ===

The report will feature key metrics that help you assess the campaign's performance. Each of these metrics can be clicked on for deeper insights:
- **Emails sent:** Total number of emails sent within the selected filters.
- **Open rate:** The ratio of unique opens divided by the total emails sent.
- **Click rate:** Unique number of contacts who clicked any link, divided by total emails sent.
- **Click-to-open rate:** The number of unique contacts who clicked on any link divided by the unique opens.
- **Bounces:** The number of contacts whose emails bounced (both hard and soft bounces included).
- **Unsubscribes:** Total number of contacts who unsubscribed from the campaign.
- **Revenue:** The total eCommerce revenue generated, which requires a connection with a '''Deep Data integration'''.

Moreover, you can utilize the '''Compare to''' feature to evaluate your metrics against:
- The account's average over the last 30 days.
- The average metrics of the same campaign type.