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== Step-by-step Instructions == Creating and managing segments in ActiveCampaign is streamlined through the '''segment builder''', which can be accessed in several areas of the platform, including: * '''Segments Overview''' * '''Advanced Search''' * Within a '''Campaign''' * As part of '''Scoring''' * In '''Automation Triggers''' * In '''Automation Actions''' (e.g., If/Else, Wait, Goal) ### Creating a Segment To create a segment, do the following: 1. Go to the '''Segments Overview''' page by clicking on '''Contacts''' then '''Segments'''. 2. Click on the '''Add New Segment''' button. 3. Use the '''segment builder''' to define your conditions: - Select a '''condition name''' (e.g., name, has tag, clicked link). - Choose an '''operator''' (e.g., “is”, “contains”). - Specify a '''value''' (e.g., free-text input or selections from a dropdown). 4. Combine multiple conditions using '''AND/OR logic''' if needed. 5. Once you have defined all conditions, click on the '''Save Segment''' button to store your new segment. ### Managing Saved Segments After creating segments, you can manage them in the '''Segments Overview''' page, where you can: * View all created segments. * Edit existing segments by clicking the '''Edit''' button next to the desired segment. * Delete segments that are no longer needed by selecting the '''Delete''' option. Additionally, you can utilize '''AI-suggested segments''', which are automatically generated based on user behavior and patterns, indicated by a sparkle icon next to their names.
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