Editing Deliverability tips for content (section)

== Configuration Options and Best Practices ==
Consider the following guidelines as you configure your email campaigns for better deliverability:

- **Avoid Link Shorteners**: Do not use link shorteners (like Bitly) as they are often associated with spam and can land your emails on blocklists.
- **Hyperlink Text**: Ensure that you do not display entire URLs as hyperlink text. Instead, use descriptive phrases such as '''Click Here''' or a contextual sentence to embed your links.
- **Email Format**: Do not include HTML forms or JavaScript in your emails, as these can confuse spam filters. Avoid including attachments within your emails as well.
- **Balanced Content**: While it’s generally recommended to maintain a good text-to-image ratio, there is no fixed ratio that guarantees deliverability. Aim for a balance, but don’t stress overly about a precise mix.

It's also important to be aware of some common misconceptions:
1. **Text-to-Image Ratio**: Many believe that maintaining a specific ratio is critical, but modern spam filters focus more on your sending history.
2. **Plain Text Emails**: The format of your email (plain text vs. HTML) does not determine deliverability; the sender's reputation is more significant.
3. **"Sent on behalf of" Header**: This header does not directly impact deliverability, but removing it may improve brand recognition.