Editing Deliverability Terminology (section)

== Step-by-Step Instructions ==

Below you will find common deliverability terms organized for easy reference. Familiarizing yourself with these terms can help you interact and communicate effectively regarding email marketing strategies and deliverability challenges.

=== A - C ===

- '''A Record''': A type of DNS record that maps a domain name to the IP address hosting that domain.
- '''Anti-Spam''': Techniques used to block spam from entering a domain or system.
- '''Average Open Rate''': The percentage of email recipients who open emails from a sender. Consult the article on improving your open rate for strategies.
- '''Authentication''': The process of setting up DNS records for DKIM, DMARC, and SPF to ensure email legitimacy.
- '''BIMI (Brand Indicators for Message Identification)''': A DNS record to display a company logo in email inboxes.
- '''Block''': Occurs when a message is outright rejected by a recipient domain.
- '''Blocklist''': Lists used to track senders that send spam. Being on certain blocklists can harm deliverability.
- '''Bounce Rate''': The percentage of emails that cannot be delivered; bounced contacts are marked after delivery failures.
- '''CAN-SPAM Act''': U.S. legislation governing email marketing to which compliance is mandatory.
- '''Click-Through Rate (CTR)''': It compares link clicks in email to the total emails delivered.

=== D - H ===

- '''Dedicated IP''': An IP address used exclusively for sending emails from one sender.
- '''Deliverability''': Refers to successful email delivery to a contact's inbox.
- '''DKIM (DomainKeys Identified Mail)''': An email authentication method that verifies the sender's identity.
- '''Domain Reputation''': The overall health signal from mailbox providers indicating how legitimate the sender is based on engagement and performance.

=== I - M ===

- '''IP Address''': A unique identifier for individual devices connected to a network.
- '''IP Reputation''': Historical perception of an IP by mailbox providers based on its sending patterns and engagement.
- '''List Hygiene''': The regular practice of maintaining clean email lists by removing inactive or invalid addresses.

=== N - T ===

- '''Opt-Out''': The action taken by a recipient to unsubscribe from email communications.
- '''Phishing''': Fraudulent emails that impersonate legitimate companies to steal personal information.
- '''Soft Bounce''': A temporary delivery failure, often caused by full mailboxes or connection issues.

=== U - W ===

- '''Unsubscribe''': A process for recipients to stop receiving messages from a mailing list.
- '''Warm Up''': Gradually increasing email volume sent to establish sender reputation, particularly after migrating to ActiveCampaign.