Editing Custom Reporting Terminology (section)

== Step-by-Step Instructions ==
Creating custom reports involves several steps, each using specific terminology that defines how reports are constructed and visualized. 

1. **Creating a Look**:
   - A report begins with the creation of a '''Look'''. This is the foundational element of your custom report.
   - In the reporting interface, select the data dimensions and measures you want to include in your Look.

2. **Saving to a Dashboard**:
   - You have the option to save your Look to a new or an existing '''Dashboard'''.
   - A Dashboard can be thought of as a collection of Looks that allows for the application of global filters.

3. **Using Dimensions and Measures**:
   - Dimensions, such as contact name or ID, are used to define the data contained in your report.
   - Measures express metrics related to these dimensions, such as counts or unique clicks.

4. **Applying Filters**:
   - To refine the data in your Look, you can apply '''Filters'''. This restricts the results based on certain criteria.

5. **Choosing Visualizations**:
   - Once your Look is ready, select the '''Visualizations''' that best represent your data, including options like bar graphs, line graphs, or pie charts.

6. **Utilizing Table Calculations**:
   - You can enhance your Look by adding '''Table Calculations''', which apply custom formulas to your data for derived values.

7. **Implementing Pivots**:
   - The '''Pivot''' feature allows you to rearrange your report data, enabling more meaningful data presentations.