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Create a browse abandonment automation
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=== Step-by-Step Instructions === Creating a browse abandonment automation involves setting up a specific trigger and an automated email that leverages the '''Browse Abandonment''' content block. Here's how to do it step by step: ==== 1. Create the Automation ==== 1. Click on '''Automations''' in the left menu. 2. Click the '''Create an automation''' button. 3. Select '''Start from Scratch''' to initiate a new automation. 4. The automation canvas will load. Click on '''Add a start trigger'''. 5. In the modal window that appears, choose the '''Browse Abandonment is created''' trigger under the '''Ecommerce''' section. 6. Configure the trigger settings as desired (choose between '''All Browse Abandonment''' or '''Segment Browse Abandonments''') and then click '''Save'''. ==== 2. Add the "Send an Email" Action ==== After setting up the trigger, the next step is to create an automated email to contact users who have abandoned their browsing session. 1. Click a node (+) within your automation to open the '''Automation Actions''' menu. 2. Under the '''Sending''' category, select '''Send an email'''. 3. You can choose to create a new email or reuse an existing one (this article will cover creating a new email). 4. Complete the optional '''What is this email about?''' field. 5. Ensure that '''Email designer''' is selected in the dropdown. 6. Choose a template or click on '''Blank canvas''' to start from scratch. 7. The campaign summary page for the email will open. Here, you can fill out required fields and customize your email later. 8. To add the '''Browse Abandonment''' content block, hover over the email design and click the '''Edit Design''' button. 9. The email designer will load. Drag the '''Browse Abandonment''' content block to the email layout. 10. Click the content block in the layout to access configuration options displayed in the right pane. ==== 3. Customize the "Browse Abandonment" Content Block ==== Now you can set up the '''Browse Abandonment''' content block for your email. - By default, eight products will be displayed in the email, based on what the customer viewed and abandoned. To customize the content block: 1. Configure options such as: - **Sort by**: This dropdown allows you to arrange products by criteria like time spent on page. - **Card layout**: Choose either a horizontal or vertical layout for listing product details. - **Items per row**: If vertical is selected, set how many products appear per row. - **Total items**: Select how many items to display, up to a maximum of 15. - **Responsive block**: Enabled by default, optimizing for mobile viewing. - **Image, Name, Description, Price, Button**: These options allow for customization of what attributes to show or hide, alongside styling settings. - **Row padding and Card background color**: Adjust layout aesthetics to suit your brand style. After you finish designing your email with the content block, you can add any additional content and then click '''Save and exit''' or '''Next''' to finalize your automation setup.
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