Editing Automation Actions (section)

=== Actions Available with Starter, Plus, Professional, and Enterprise Plans ===

==== “Send an email” ====
Located under "Sending." This action sends an automated campaign to each contact who goes through this automation step. You can design the email and time it by placing a wait condition before it. Note that the contact will need an email address to receive the message. Learn more about the [[Send an email action]].

You also have the option of split testing within the "Send an email" action. This is separate from the "Split" action. Learn more about the [[Send an email action split test]].

Contacts must have a list subscription to receive automated campaigns.

==== “Wait” ====
Located under "Workflow." The wait action pauses the automation for the contact at this step. You can specify how long they wait before proceeding to the next action in their automation path.

There are four types of "Wait" actions that you can create:
* Wait for a set period of time
* Wait until a specific day and/or time
* Wait until a custom date field matches
* Wait until specific conditions are met

Learn how to configure the [[Wait automation action]].

==== “AI Actions Library” ====
Located under "Workflow." The “AI Actions Library” is a collection of actions that let you transform the value of a custom field and save the result into another custom field. For example, you can use the "AI Actions Library" to summarize text, reveal sentiment analysis, translate language, extract data to react automatically, and build your own AI actions with an AI Prompt.

Learn more about the [[AI Actions Library]]. You must purchase activities to use the "AI Actions Library."

==== “Subscribe” ====
Located under "Contacts." The “Subscribe” action adds a contact to a list, resulting in the contact having an "Active" status. For more info on contact statuses, visit [[Contact statuses explained]].

This action will affect automation list associations and unsubscribes. Learn more about how to manage unsubscribes and list associations in automations.

==== “Unsubscribe” ====
Located under "Contacts." The “Unsubscribe” action removes the contact from a list.

==== “Add a tag” ====
Located under "Contacts." The “Add tag” action will apply a tag to a contact when they reach this step.

==== “Remove a tag” ====
Located under "Contacts." The “Remove tag” action will remove a tag from a contact when they reach this step.