Editing Attribution (section)

== Configuration options and settings ==

In the Attribution section of the contact profile, you'll encounter several important elements:

- The '''Conversions tab''': This tab reveals the total number of conversions for the contact, the cumulative value of those conversions, and specifics about each conversion.
- The '''Unconverted Sources tab''': Here, you can see any sources linked to the contact that haven’t led to conversions, along with detailed information about each source.

For each conversion, the details will include:
- The value of that conversion
- The duration it took for the contact to achieve that conversion
- The number of touchpoints the contact interacted with along the journey to conversion

Touchpoints are the sources of traffic that brought the contact to your site. If the source is recognized, an identifiable icon (e.g., from Facebook, Google, etc.) will be shown. If not, a generic globe icon will appear.