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Anti Spam Legislation and Email Marketing
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=== Step-by-Step Instructions === Here are the steps to ensure compliance with anti-spam legislation in your email marketing: 1. **Familiarize Yourself with the Regulations**: - Understand the requirements of GDPR, CASL, and CAN-SPAM. 2. **Obtain Consent**: - Ensure that you collect informed and explicit consent from contacts before sending marketing emails. This applies to GDPR and CASL. 3. **Provide Unsubscribe Options**: - Include a visible and operable unsubscribe mechanism in all communications to comply with CASL and CAN-SPAM. 4. **Honour Unsubscribe Requests**: - Ensure that unsubscribe requests are processed promptly. 5. **Include Contact Information**: - Include a physical mailing address in your email communications as required by CAN-SPAM. 6. **Document Your Processes**: - Keep records showing how consent was obtained (especially important for GDPR). 7. **Regularly Review Your Marketing Practices**: - Periodically review your email marketing initiatives to ensure ongoing compliance.
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