Editing ActiveCampaign and Apple iOS 15 Mail Privacy Protection (section)

== Step-by-Step Instructions ==
Here's a step-by-step breakdown of how MPP affects your email campaigns and how to adjust your strategies accordingly:

=== Step 1: Recognizing the Change in Open Rates ===
Once MPP is enabled on a user’s Apple device, all emails sent to that user will show a 100% open rate in reports, regardless of the actual behavior of the recipient. This means you cannot rely on open rates for accurate engagement metrics.

=== Step 2: Adjust Your Tracking Strategies ===
ActiveCampaign can distinguish between MPP opens and verified opens. Initially, MPP opens were filtered out for accuracy in tracking, but changes made on August 9, 2022, have led to MPP opens being included in normal open reporting.

=== Step 3: Understand the Impact on Automations ===
Contacts that open emails on an Apple device with MPP enabled will not be included in automation that uses the '''Opens/reads email''' trigger. They will also be excluded from segments that include the condition '''Has opened campaign''' while being included if the condition is '''Has not opened campaign'''.

=== Step 4: Analyze Reporting Metrics ===
After August 9, 2022, Open Reports will display both verified opens and MPP opens. A toggle will allow you to switch between viewing total unique opens (including MPP opens) and only verified opens.

=== Step 5: Monitor Engagement with Link Clicks ===
Despite the changes in open tracking, clicks on links in emails will continue to be tracked as valid engagements. If a contact with MPP enabled clicks a link, they will be marked for automations, and their activity will be logged accordingly.