Editing ActiveCampaign Recent Activity (section)

== Marketing Activities Displayed ==

The '''ActiveCampaign Recent Activity''' component displays several key activities that reveal how a lead or contact has interacted with your marketing efforts. These activities include:

* '''Campaign opened'''
* '''Campaign replied'''
* '''Campaign was sent'''
* '''Campaign link clicked'''
* '''Entered automation'''
* '''Completed automation'''
* '''Site & Event tracking''' – This captures tracked page visits or events the contact or lead has completed. Page visits are tracked using the '''Site Tracking''' feature, while events are recorded via the '''Event Tracking''' feature.

This information is crucial for understanding each lead’s engagement level and tailoring future communications accordingly.