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About open rates, engagement, and deliverability
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=== Step-by-Step Instructions === Here’s how to leverage these tools for optimizing your email campaigns: 1. **Engagement Management Tool** - Navigate to your ActiveCampaign dashboard. - Select the '''Engagement Management''' tool. This feature is designed to help you clean your email list by identifying unengaged contacts. 2. **Cleaning Your List** - Specify the parameters for unengaged contacts, such as those who haven’t opened or clicked your emails over a set period. - Remove these unengaged contacts to improve your list's performance and boost your engagement metrics. 3. **Implement Engagement Tagging Automation Recipes** - Within the automations section, select the recipes for Engagement Tagging. - These recipes allow you to tag your contacts based on their activity levels—Engaged, Recent activity, Disengaged, and Inactive. - It’s important to note that this automation does not remove contacts from your lists but instead categorizes them for better targeting.
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